Below are some of the leading books about Social Media Marketing that we have been reading and highly recommend for you to check them out. Learn and get deeper in the Social Media, connect with your fans and customer and suceed!
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
by Dave Kerpen
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Platform: Get Noticed in a Noisy World
by Michael Hyatt
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes:
- proven strategies
- easy-to-replicate formulas
- practical tips
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed—and win big!—in an increasingly noisy world.
The Bootstrapper’s Guide to the New Search Optimization: Mastering the New Rules of Organic Search Using Relevancy, Context, and Semantics
by Deltina Hay
Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.
YouTube for Business: Online Video Marketing for Any Business (2nd Edition)
by Michael Miller
YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.
That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.
In this updated second edition of YouTube for Business, you learn how to
• Develop a YouTube marketing strategy
• Decide what types of videos to produce
• Shoot great-looking YouTube videos—on a budget
• Edit and enhance your videos
• Create a brand presence with your YouTube channel
• Produce more effective YouTube videos
• Promote your videos on the YouTube site
• Link from your videos to your website with Call-to-Action Overlays
Get Rich Click!: The Ultimate Guide to Making Money on the Internet
by Marc Ostrofsky
Amazingly successful Internet entrepreneur, Marc Ostrofsky, whose self-published edition of this title made the New York Times bestseller list, presents all of the insights, tips and strategies needed to make money—and lots of it—online.
The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money and create new revenue streams quickly and easily, often with no start-up capital. The Internet is changing the way business is conducted and fortunes are made!
Get Rich Click! shows you how to jump in and begin making money online immediately. Author Marc Ostrofsky is an entrepreneur and Internet pioneer whose companies make $75 million annually. He outlines the strategies that made him a multimillionaire despite having no technical skills and never creating a single website. His key to success: “Know your strengths, outsource your weaknesses and know what you don’t know.”
Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of unique ways to make money online with Facebook, Twitter, and other social sites, domain names, Pay Per Click, digitally based products, ways to make money with no money—even how to get a check each month from Google! He teaches: The key to financial success in our Internet-based economy is “Learn More, Earn More™.”
If you think you’ve missed the window of opportunity in the digital world, Marc Ostrofsky says otherwise. Everyone has the capacity to learn and profit in the new economy—no matter what their skills, knowledge or experience. Now is the time to change your ideas about making money, accumulating wealth and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!