Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you! Mark Schaefer, author of the best-selling books “Return On Influence” and “The Tao of Twitter” unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. “Social Media Explained” explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.
About the Author
UPDATED FOR FALL 2014 – An Amazon #1 Bestseller in Web 2.0, Social Media for Business, Social Media How-To and Web Marketing Categories
Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.
Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.
Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.
Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.
Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.
Readers of the book have access to How To Videos that can show how to:
- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
View: Social Media Mastery (A Daily Actions Guide): 75+ Daily Challenges to Help you Expand your Reach, Build your Platform, and Establish your Online Authority >>>
What happens when a foundation pulls together some of the most provocative thinkers in education, technology, design and academia, gives them a guiding question—How (if at all) are young people changing in the way they learn because of digital media?—and then prods them to collaborate and learn from one another?
That’s what the digital media and learning (DML) initiative of the John D. and Catherine T. MacArthur Foundation did beginning in 2005. Soon after, Spotlight on Digital Media and Learning started reporting on their ideas and research, as well as practical examples of how to better engage kids in learning by using digital media.
The 30 interviews in this book, conducted for Spotlight in 2013 and 2014 by journalist and author Heather Chaplin, are with many of these original thinkers, including Henry Jenkins, danah boyd, Katie Salen, John Seely Brown, Mark Surman, James Bosco, Nichole Pinkard, James Paul Gee and Mimi Ito. Discover how their thinking has changed on topics such as games-based learning, 21st-century skills, mobile media, digital literacy, and data privacy in the course of this nearly decade-long project, and how learning will be transformed next.
“It is indeed a well-researched book that provides marketers and entrepreneurs with a complete understanding on marketing on social media.” – William Hodges
Are you an entrepreneur/ marketer trying to reap the biggest benefits out of social media? If yes, then here is a book that will guide you in the best possible way to understand social media and its role in enhancing your business.
Social Media Marketing has emerged as one of the most important tools for promoting small, medium and big businesses across the globe. This book aims at assisting you in utilizing innovative ways of promoting your business with the help of social media platforms such as Facebook, Twitter and many others.
This book “The Ultimate Guide to Social Media Marketing – How You Can Use Facebook, Twitter & Co. to Boost Your Brand and Increase Sales” aims to teach you everything about the two most popular Social Media platforms. But it doesn’t just stop there; you will also learn all about Pinterest, Instagram, Tumblr and Snapchat.
This book discusses all the aspects related to social media marketing, and the best ways to harness its power for your business. Many readers have enlightened themselves about the different aspects of social media by reading this book.
Among many things, this book will teach you:
• How to use social media for your marketing strategy
• The role of social media in introducing your business online
• Building business relationships with the help of social media
• Social media messages and mistakes to avoid
• Using Facebook to boost your business, such as Facebook Ads, Facebook shares, etc.
• Using Twitter for business—Placing Twitter Ads, using Twitter for marketing, etc.
• And much more!
This book on social media marketing is highly useful for those who are looking for innovative ways to connect with their target audiences. It acts as a practical guide for readers so that they can capture the attention of their existing and prospective customers in the best possible way ever.
“ This book teaches you the art of leveraging social media so that you can stay relevant in the contemporary marketplace.” – Annie Burke
“This enlightening book is a must read for solo entrepreneurs and marketers. Not only does it introduce you to different social media platforms, but it also provides you with useful tips along with step-by-step guidelines.” – Sheryl Burrows
View: The Ultimate Guide to Social Media Marketing – How You Can Use Facebook, Twitter & Co. to Boost Your Brand and Increase Sales >>>
Attention is the new commodity. Visual Storytelling is the new currency.
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than those without.
- Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
—Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook
“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
—Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple
“The Power of Visual Storytelling is the new marketing bible!”
—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel
“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
—Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
About the Author
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.